Privacy – Online Privacy Statement
There is a full privacy statement below which you are free to read – however this section provides a summary of what data we collect and what we do with it in simple and straightforward terms. If you have any questions at all, feel free to email us on admin@
Online data – we use google analytics to collect overall data on the number of visitors to our site and what they do when they are there. For example, if 100 people viewed our home page and then 86 of them viewed an individual product, we can see that information. We also review how long people stay on our site and broadly, where they come from down to a regional level. We do not store or collect any data on IP addresses or use that data to identify individuals. Although this information is available through google analytics, it is not used by us or processed in any way. We use the data we collect to alter our website on a general level. We do not, at present, tailor the site to individuals.
Customers – we collect the names and addresses of our business customers as well as their contact details for the purposes of dealing with them on a day to day basis. This is necessary if we are going to be able to deliver on our customers’ requirements. All customer data is stored for 7 years after which it is securely destroyed (shredded). We also sometimes send our customers a monthly email newsletter, from which they are free to unsubscribe.
You can opt out of receiving any contact, other than that mandated by our contractual obligations, by clicking here.
Business Prospects – we source and collect the details of businesses, and individuals in those businesses, for the purposes of marketing. We send out email newsletters, direct mail and make sales calls. This is done on the basis of legitimate business interest. It is in our interest to communicate with businesses in our area to sell our services, and it is in their interests to receive our communications.
You can opt out of receiving any communications by clicking here.
Customers Data – as a marketing agency, we receive and manage databases from our customers for the purpose of marketing. So customers will send us, for example, a list of emails to send out an email campaign for. We make every effort to minimise the data we receive, with a policy of only storing data that is necessary. We process this data, for emails and mailing through selected suppliers, who we have performed due diligence on and can confirm they abide by GDPR or have security in access of, or acceptable to GDPR compliance. We also, on behalf of our customers record and review their google analytics activity, at no time is this data used to identify individuals. We also have access to customer websites, and so have access to leads, customers and subscribers to those sites.
You have the right to be forgotten by us. If you want to be forgotten, please click here. We will remove all the data we hold other than what is required under our contractual obligations. We will not communicate with you. However, you should be aware that by being forgotten, should your details be passed to us or you make a new enquiry, we will neither hold, nor have access to data about you. We also need to store some data, in a secure place, to ensure that we remember your request to be forgotten (for example should we need to restore systems from a backup, we need to know, to remember, that you wanted to be forgotten).
As part of handling and processing your data we have a designated Data Controller and this is your first point of call should you have any issues or questions about what we do, or why we do it.
Our Data Controller is: admin@
The data controller is Last WIshes
Your Rights and Further Details
Your Right to be informed
You have the right to be informed about what we do with your data, and why. Therefore, to ensure that you are, we have compiled a handy summary below.
We respect your privacy and safeguard your data.
The data controller is Last Wishes
Your personal information
Collecting very specific, relevant information is a necessary part of us being able to provide you with the services you are purchasing. We will only use your personal information fairly and securely, and will never do anything with it (such as sharing it with any other party) that you have not clearly agreed to, or that could be considered irresponsible.
How we collect your data – We collect your data from phone calls, emails, from your appointed representatives and in the case of Businesses, web search engines, directories and websites. We also collect data from our customers.
Lawful basis of our processing – we process data under our contractual obligations to our customers, and under our legitimate business interests. Contractual Obligations – it is necessary for us to process your data to deliver on our contractual obligations. Legitimate business interest – it is in our legitimate business interest to keep you informed of our products with the purpose of retaining your custom for the future, or, if you are not currently a customer, for the purposes of potentially supplying you with our products.
When we process your personal information for our legitimate interests, we make sure toconsider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.
Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
We collect a range of data – information required to deal with our customers and process their data. We also collect contact details (e.g. email address, phone number, address).
We may share this data with third parties (share, not sell) such as email sending providers who have confirmed that they are in line with GDPR.
We do not transfer data outside of the UK or EEA. However by the nature of the Internet, the personal data you supply through this website may be sent electronically to servers anywhere in the world, google analytics data for example. It may be used, stored and processed anywhere in the world, including countries outside the European Economic Area. Any transfers the data outside the EEA it will ensure that all reasonable security measures are taken and that any third party processers will be required to process the data in accordance with GDPR.
We retain all data for 7 years from last purchase or last contact, after which it is securely destroyed.
You can find more information on your individual rights on the ICO website by clicking here https://ico.org.uk/
You can withdraw your consent for any aspect of our data processing at any time by clicking here. Please be aware that we must process and maintain data to support contractual obligations to you and to third parties so withdrawing your consent will not necessarily mean your data is deleted. We will retain what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not collect your data again – so we have a record that you have asked us not to process your data.
You can object to processing to any aspect of our data processing at any time. Please be aware that we must process and maintain data to support contractual obligations to you and to third parties (e.g. Defra) so withdrawing your consent will not necessarily mean your will not be processed. We will retain what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not process your data again – so we have a record that you have asked us not to process your data.
You can request rectification – of any of the data we hold on you if you believe it to be inaccurate by clicking here.
You have the right to see what data we have on you by clicking here. We will deal with your request within 1 month of request.
You have the right to data portability – so we will transfer the data we have on you to any other appointed company at your request. This will not include business confidential information.
The data we hold comes from two sources – for our customers it comes from the customers themselves. For our business contacts it comes directly from them, or from publicly available sources including the internet. Our customers also supply us with their data for the process of marketing.
In order to provide you with the best, tailored experience of our site we will need to place small text files, or ‘cookies’, or your computer. Most cookies that we use are ‘session’ cookies and only exist for the time that you are using our site. They perform functional tasks – such as remembering that you are logged in as you move from page to page, or to pre-load your personal details into forms to save you time.
We also track cookies anonymously to fuel our site analytics and learn how to improve your experience and hone the relevance of our products and services.
You can set your browser to reject all cookies. Please note that if you do this then certain areas of this website will not be able to function for you. Choose a browser setting that rejects third-party cookies but allows the benign, functional ones that make the good stuff work.
External links to any site other than ours are not our responsibility – obviously we cannot control how any other business handles your data.
Security – You can rest assured that all of your personal data is kept secure. Unfortunately, no data transmission over the Internet is guaranteed 100% secure, but we do take appropriate steps to protect the security of your personal data as required under our obligations under GDPR.
We endeavour to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please email
Copyright – The Last Wishes logo and contents of this website (including text, design and graphics) are trademarked and copyrighted materials of Last Wishes. All rights are reserved.
Online Advertising We May Use – We reserve the right to use Google AdWords Remarketing to advertise ourselves across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our website you have viewed by placing a cookie on your internet browser. The cookie does NOT in any way identify you or give access to your device. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
How to Opt Out of Remarketing and Advertising – If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.
This Policy was updated on 23rd May 2018.